No Nonsense Reporting

In the trades, you wouldn’t finish a job without showing the homeowner that the plumbing doesn’t leak and the walls are level. Marketing and Analytics Tracking should be the same as well. Too many agencies hide behind “vanity metrics” like “impressions” or “reach”—stuff that doesn’t pay the mortgage. We provide No-Nonsense Reporting that speaks your language: Jobs, Data and Dollars.

Here is how we break down the monthly “walk-through” or analytics tracking of your digital performance:

1. The “Straight Goods” Dashboard

We know you’re busy. You don’t want a 50-page document full of graphs that don’t make sense. You want the “Executive Summary” you can read in three minutes while you’re grabbing a coffee between job sites.

The Vital Signs: We show you exactly how many people visited your site, how they found you (Google, Social, or Ads), and—most importantly—how many of them clicked “Call” or filled out a quote form.
The “Win” Column: We highlight your biggest wins of the month, whether it’s hitting #1 on Google for “Kitchen Renovations [Your Town]” or a specific blog post that went viral in your local community.

2. Lead Transparency (The “Proof in the Pudding”)

We don’t just tell you that you got “leads”; we show you the actual fruit of the labor.

Conversion Tracking: We track the “digital handshake.” You’ll see a list of how many phone calls were generated and how many form submissions landed in your inbox.
Quality Control: This helps us see which services are driving the most interest. If you’re getting too many calls for small repairs and not enough for full renos, we see it in the data and adjust our strategy for the next month.

3. Ranking Progress (Owning the Podium)

SEO is a “long game,” and we show you the yardage you’re gaining every single month.

Keyword Climb: You’ll see a “Before & After” of your rankings. If you started at Page 4 for “Basement Finishing” and you’re now in the Top 3, we show you that progress clearly.
Local Dominance: We show you how you’re performing in specific townships. You’ll see exactly where your “digital footprint” is heaviest and where we need to put more “boots on the ground” next month.

4. The ROI Reality Check

Marketing is an investment, not an expense. If you’re putting money in, you need to see more money coming out.

Cost Per Lead (CPL): In the analytics tracking, we break down exactly what it cost to get a potential customer to reach out. This is the “straight goods” on your ad spend and service fees.
No Fluff Policy: If a campaign didn’t perform the way we wanted, we don’t hide it. We tell you exactly what happened, why it happened, and how we’re “re-tooling” the plan to fix it. We treat your marketing budget with the same respect you treat your tool trailer.

Why this matters for your peace of mind:

You’ll never be in the dark. Our reports ensure that our interests are perfectly aligned with yours. If you aren’t winning, we aren’t winning. It’s about accountability, transparency, and making sure every loonie you spend is working as hard as you do on a Monday morning.