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Turning on the Taps

Think of PPC (Pay-Per-Click) like a generator for your business. SEO is the “solar power” that builds up over time, but PPC is what you pull out when you need power right now. We can “turn on the taps” to flood your inbox with fresh inquiries immediately.

Here is how we manage your ad spend to make sure you aren’t just burning cash, but actually buying profitable jobs:

1. The “Precision Strike” (No Wasted Loons)

The biggest mistake most guys make with Google Ads is “spraying and praying.” They bid on generic terms like “construction” and end up paying $10 every time someone clicks to find a job or a DIY tip.

  • Negative Keyword Scrubbing: We make sure you don’t show up for the wrong searches. If you’re a high-end kitchen reno pro, we make sure you aren’t paying for clicks from people looking for “cheap laminate flooring” or “IKEA cabinet assembly.”
  • The “Sweet Spot” Optimization: We monitor your ads daily. If a certain keyword is costing too much and not resulting in a phone call, we cut it. We move that money over to the keywords that are actually making your phone ring.

2. Hunting Where the Homeowners Are

While Google is the “big dog,” it isn’t the only place Canadians are looking for help with their homes.

  • Google Search: We catch them the moment they type “emergency roof repair” or “best basement finishers in [Your City].”
  • Bing Ads: Don’t sleep on Bing. A lot of older homeowners (who often have the highest renovation budgets) use the default Microsoft browser. Competition is lower there, which means the leads are often cheaper.
  • Meta (Facebook/Instagram) Retargeting: Have you ever looked at a pair of boots online and then seen them follow you around on Facebook? We do that for your business. If a homeowner visits your site but doesn’t “Book a Quote,” we show them a beautiful photo of your latest project on their Facebook feed the next day to remind them who the best local pro is.

3. Localized “Geo-Fencing”

We don’t want to show your ads to someone three hours away. We draw a digital “fence” around the postal codes you actually want to work in.

  • The “Commuter” Strategy: We can even time your ads. For example, we can turn them up during the evening hours when homeowners are finally sitting down on the couch to discuss that “someday” renovation project.

4. Transparent ROI (The “Math” of the Job)

We treat your ad budget like it’s our own. You’ll know exactly what your Cost Per Lead (CPL) is.

  • The Bottom Line: If you spend $500 on ads and it lands you one $30,000 kitchen remodel, that’s a massive win. We help you track those numbers so you know exactly how much “fuel” to put in the tank to get the results you want.

Why this is a “Game Changer” for your crew:

It gives you total control. If you’re booked solid for three months, we can throttle the ads back. If you hire a new crew and need to fill their calendar fast, we crank the tap open. You’re never at the mercy of “hope” again.

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