Staying on Top of Mind
In the renovation business, “out of sight is out of mind.” Most Canadian homeowners spend months—sometimes years—thinking about a project before they actually pull the trigger. If you only show up when they search Google, you’re competing on price. If you’ve been showing up in their social media feeds for months with great-looking work, you’re the trusted friend they’ve already decided to hire.
Here is how we keep your brand “top-of-mind” while you’re busy running the crew and swinging a hammer:
1. The “Work Once, Post Twice” Strategy
You’re already doing the hard work on-site; you shouldn’t have to do “double duty” as a social media manager.
- Content Repurposing: We take that high-quality blog post we wrote for you and “slice” it into a month’s worth of social content. A 1,000-word article on “Basement Waterproofing” could become three “Did You Know?” posts, a “Before & After” gallery, and a “Pro-Tip” video script.
- Professional Polish: We take your raw job site photos—the ones you snap quickly on your phone—and run them through a professional edit. We add your logo, clean up the lighting, and write captions that sound like a local pro, not a robot.
2. Multi-Platform Presence (Where Canadians Hang Out)
Different clients hang out in different digital “neighbourhoods.” We make sure you’re present in all of them without you having to log in once.
- Instagram & Pinterest: This is the “eye candy.” We focus on the finishing touches, the clean lines, and the aesthetic “reveal” shots that homeowners save to their “Dream Home” boards.
- Facebook: This is the “community hub.” We post in a way that’s easy for local homeowners to share your work with their neighbours in the local “Community Watch” or “Buy & Sell” groups.
- LinkedIn: This is for your B2B authority. If you want to connect with local realtors, property managers, or commercial developers, a professional LinkedIn presence proves you’re a serious business owner, not just a “chuck-in-a-truck.”
3. Consistency Without the Burnout
The biggest “brand killer” is a social media page that hasn’t been updated since 2021. It makes people wonder if you’ve closed your shop.
- The “Professional Pulse”: We maintain a consistent “heartbeat” for your brand. Even if you’re deep in a six-week gut-job and don’t have time to post, your social media remains active, showing off past wins and keeping the leads warm.
- Scheduled Excellence: We handle the scheduling so your posts go out when homeowners are actually scrolling—usually during the morning coffee or that 8:00 PM “couch time” after the kids are in bed.
4. Building the “I See You Everywhere” Effect
When a homeowner sees your truck in their neighbourhood, then sees your ad on Google, and then sees a beautiful kitchen you finished on their Instagram feed, a “click” happens in their brain.
- Omnipresence: They start to feel like you’re the biggest, most successful contractor in town. People want to hire the person who is busy and successful. Our social strategy creates that “local celebrity” status for your business.
Why this is a “Weight off your Shoulders”:
You shouldn’t be sitting at the dinner table trying to figure out “hashtags” or “trending audio.” We handle the digital “sweat equity” so you can enjoy your evenings. Your social media becomes a 24/7 portfolio that builds trust while you’re off the clock.